What online marketing can do for your business?
Increasing your sales is what we aim for. We use four key elements in order to reach this goal: Websites, Lead Nurturing Programs, Social Media Programs and Advertising. Before these key elements can increase your sales, they must first achieve three intermediate objectives: Traffic, Credibility and Conversion. A fourth intermediate objective is Search Ranking for well chosen search terms.
How these intermediate objectives generate sales?
Traffic and effective Conversion Architecture work together to generate leads. Your brand credibility along with your Lead Nurturing programs convert these leads into sales. Search ranking is not involved directly in increasing sales but it does help generate traffic and increase brand credibility.
How online marketing elements achieve their objectives?
Every element of Online Marketing supports a different set of intermediate objectives.
Advertising – Paid Search
A well designed and managed paid search advertising campaign is your fastest sure way for generating traffic.
Social Media Programs
Your online communities generate traffic, improve your search ranking and increase your brand credibility.
Lead Nurturing Programs
Your Lead Nurturing programs generate traffic, increase your brand credibility and even generate conversions directly.
Your website is still the center of your online strategy and your content is still king. Your Conversion Architecture ensures that visitors find what they want and take the action that you want. Your Content Blueprint is key for achieving relevancy and thus increasing search ranking, credibility and conversions.
As more and more work, communication, and media consumption take place on smartphones, your online strategy must take this medium into consideration.